GUEST: Bots are showing themselves to be one of the darlings of adtech in 2016. They may potentially disrupt brand-consumer interaction as we know it, creating both opportunity and chaos for marketers. And yet, as with websites and apps, building an effective brand asset doesn't happen overnight — or come without challenges. And that’s certainly true for […]
GUEST: Bots are showing themselves to be one of the darlings of adtech in 2016. They may potentially disrupt brand-consumer interaction as we know it, creating both opportunity and chaos for marketers. And yet, as with websites and apps, building an effective brand asset doesn't happen overnight — or come without challenges. And that’s certainly true for […]
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